Mix flour with sugar, baking powder, and salt. Stir in cereal and apricots.
Separately, blend milk, egg, and oil.
Add flour mixture, stirring just until moistened.
Pour into a greased 9 x 5 loaf pan. Bake at 350 degrees F for 1 hour, or until a cake tester inserted into the center comes out clean.
Cool in pan for 10 minutes. Remove from pan and cool on rack.